It’s amazing who you can meet on LinkedIn these days! A few weeks back, I connected with a designer, and she shot me a message about her brand. I was blown away! I knew I had to share this fashion goodness with the American people (lol), so here goes nothin’!

Signe Bøgelund-Jensen has since childhood been inspired by her surroundings to create and be playful with her designs. She was born and raised in 1969 in Kenya by Danish parents. Since then, her curiosity for expression has led her to work at the John Galliano studio, Paris, where her talent for drapery was discovered through her work and hence made ideas for the Dior Haute Couture shows.

“Experimental timelessness” are defining keywords in all of Bogelund-Jensen’s designs. Signe has an amazing vision and ability to create designs, but most importantly, she understands how to reach the inner beauty in every woman. In 2006, Signe founded Atelier Bøgelund-Jensen based in Copenhagen. Today she sells in Denmark, Germany and Norway.

Her new feminine S/S ’15 collection portrays “the feminine shape” and “casual controlled sophistication embracing the theme “Fire”. It’s characterized by subtle playfulness in her draping, colours, textures and silhouettes, creating a contemporary style. This results in a refined French feel and casual sophistication. The collection presents a beauty with an edge and techniques applied with the same rigor as the masters of the 1950´s. It sculptures the female body beautifully and has notable features of “Fire.”

The S/S ’15 collection consists of exclusive and casual dresses, jackets, trousers, blouses, shirts, skirts and a reversible cardigan–jacket. Check out the lookbook below! Buyers, you need this merch in your stores. 🙂

Be sure to ‘like’ Bogelund-Jensen on Facebook!


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